Photographic series focusing on the relationship between advertising and the meat/dairy/leather industry. Central to these sewn steaks is the concept of a ‘sacred cow’, i.e. something which cannot be tampered with, or criticised, for fear of public outcry. As a recently converted vegetarian, I decided to explore my concerns regarding industry practices through stitching ironic slogans into raw meat. These images are intended to encourage the viewer to consider the link between their daily consumer choices and the source of these products.
Does the end product justify the means?
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